Haarta Rahay Cancer, Jeetti Rahay Zindagi | SKMCH Zakaat Campaign TVC 2026

Proud to present the official Zakaat Campaign TVC for Shaukat Khanum Memorial Cancer Hospital & Research Centre, carrying a message of hope, resilience, and life.

“Haarta Rahay Cancer, Jeetti Rahay Zindagi” is a reminder that with collective compassion and Zakaat support, cancer can be fought—and lives can be saved.

This film was conceptualized and produced by RAM Studios, with a focus on honest storytelling, emotional restraint, and cinematic realism—allowing the message to lead, not the spectacle. Every contribution matters. Every Zakaat gives someone a chance to live. Credits: Direction & Execution: Rizwan Ahmed Malik Concept & Production: RAM Studios